How To Start Your Web3/Blockchain Career - Career Paths & Tips
Web3 is probably one of the most exciting industries to get into in 2024, thanks to its rapid growth, excellent salaries, and promising future. In this article, we want to break down some of web3 and blockchain’s different career paths and opportunities, along with their responsibilities and skill requirements. We'll also answer some common questions about applying for web3 jobs from our perspective as an experienced recruitment consultant in the Web3 landscape.
What’s Considered Web3?
Before we start, it’s important to understand that web3 is a huge umbrella that encompasses everything from cryptocurrency, blockchain, fintech projects and protocols, to decentralized gaming, NFT, and the metaverse. There are plenty of options within the industry and it’s not uncommon for people who are just starting out their web3 careers to drift from one sector to another, before eventually settling on something they are more passionate about. Keep in mind though, that the average salary and skill set requirements from one sector of Web3 to another could vary significantly.
Why Choose a Blockchain or Web3 Career Path?
Working in a rapidly growing industry rocks. Hundreds of new companies with new job openings emerge every month and there’s always demand for talent. This is a dream case scenario for job seekers.
According to Crunchbase’s data, the first half of 2024 saw $3.7 billion in total funding for Web3 startups. These numbers will continue to grow as blockchain and decentralized tools become even more widely adopted in our daily lives. The Web3 industry simply isn’t running out of jobs anytime soon, and most of them aren’t easily replaced by AI either.
Based on our experience recruiting for hundreds of web3 positions, web3 companies also usually offer the following:
- Competitive Salaries: These companies are well-funded and willing to pay for the right talent.
- Remote Work: Most companies offer flexible remote working options.
- Youthful Culture: Web3 teams are often young, with less hierarchy, more open-mindedness, and better workplace culture.
- Career Advancement: Startups and young companies frequently promote from within.
For young and ambitious job seekers, this would be the perfect environment to build your career. Not to mention that working in web3 also provides a front-row seat to the world’s newest technology and lets you get involved in projects that could shape the future. It’s pretty sweet to do cool work and get paid well. To read more in depth about this, check out our blog exploring whether web3 is a good career path.
Is It Hard to Get a Job in Web3?
For High Performers & Experienced Specialists
From our experience, if you have a competitive profile with skills and experience that are in high demand in the web3 industry—such as programming, digital marketing, business and product development, or data science—you should be able to land your first web3 job fairly quickly.
Web3 is a very new industry with a limited talent pool of individuals with extensive industry experience. Companies are often open to hiring talent from other fields as long as you demonstrate an eagerness to learn and adapt. The key is to present yourself in a way that highlights your transferable skills and readiness to transition.
For Less Competitive Candidates
With all that being said, web3 is still an extremely fast-moving and competitive industry. Companies are always in a race to outrun their competitors and they want to hire talent that can fill their skill gaps immediately. They also aren’t afraid to part ways early with employees who do not meet their required performance levels.
If your profile isn’t too competitive, or if you often find yourself struggling in a fast-paced environment or competitive industry, web3 can be a challenging ground to step into. No matter what role you are applying for, expect to face tough competition from high performers, and get tested by challenging OKRs and KPIs once you land the job.
For Fresh Graduates with No Experience
Intermediate and senior level jobs are far more common in this industry, which makes entry level jobs slightly more competitive due to their scarcity. Without any work experience or proven skills, employers can only rely on your academic background, work portfolio, and interview performance to judge your potential. Internship experience, ability to demonstrate web3 knowledge, and participation in web3-related projects (hackathons, school work, etc.) will all be a huge advantage.
How to Start Your Blockchain / Web3 Career
Based on our experience recruiting and interviewing candidates for hundreds of web3 positions, here are some tips to help you shine for your next interview.
Tip 1: Be Able to Hold a Conversation On Web3
One of the most common mistakes candidates make is failing to convincingly demonstrate genuine interest in the web3 industry. For example, they might say they are interested in fintech and decentralization but can't discuss specific topics, trends, or name a single web3 influencer they follow.
Unless you are applying for a role that requires zero knowledge of the industry, one of these questions below will most likely come up. Make sure you can give a good answer to each of them when you prepare for an interview:
- Who are the web3 influencers you follow and resonate with? Why?
- What are some web3 brands you like? What makes them successful?
- Which web3 projects do you see blowing up in the next few years? Why?
- What blockchain use cases or applications excite you the most? Why?
Remember, hiring managers already know you’re not an industry insider and it’s perfectly normal that you are not an expert on web3 topics yet (though it would be a plus). However, you should still be able to show genuine interest in the industry and be able to back it up with an engaging conversation.
Tip 2: You Don’t Have to Know Everything
If you’re coming from another field, companies that invite you for an interview are most likely interested in your expertise in another area (such as marketing or design), rather than what you know about web3.
Unless you are applying for a senior or highly technical role that requires deep industry knowledge (eg. marketing director), don’t stress yourself too much and try to learn every single topic about web3 in a few days of preparation. Instead, narrow your focus on a few web3 topics relevant to the company you’re applying to. Find a topic that interests you, and you’ll learn even quicker.
For example, if you’re applying for a marketing role at a decentralized gaming company, play a few web3 games, follow major web3 gaming influencers on social media, and form opinions on games and market trends. This is usually enough to demonstrate a candidate’s eagerness to learn about the industry and get them over the finish line.
Tip 3: Resumes Still Matter
Unless you’re that famous coding/marketing/business prodigy who every tech giant out there is begging to hire, web3 employers and recruiters still want to see a proper resume that highlights skills and experience relevant to the role. If you need to submit a portfolio, give it a touch-up as well to make your past projects feel as relevant as possible.
Tip 4: LinkedIn is Still a Gold Mine
If you’re transitioning from another industry, polish your LinkedIn profile and start engaging with people in the web3 community. Find out what web3 roles would suit you and what their in-demand skills or experiences are and highlight them in your profile. Many web3 recruiters still use LinkedIn and similar recruitment platforms to find talent and post job openings. A strong profile can make your applications stand out and even attract recruiters to directly invite you for a job interview.
Tip 5: Leave Your Ego at The Door
Senior roles like blockchain architect or marketing director are just going to require deeper industry knowledge and experience. If you don’t have the knowledge and experience to back yourself up yet, it might be a good idea to take a step back and apply for a position that is more forgiving towards newcomers. Web3 is an industry that moves fast and there are plenty of opportunities to move up the career ladder. Learn, adapt, work hard and you’ll eventually get there.
Tip 6: Get in Touch with Recruiters
If you’re eager to break into the web3 industry, reach out directly to recruiters who are active in the web3 space. Here at Hyphen-Connect, for example, we constantly have web3 job openings and are super happy to take your resume and see if anything suits you. If you have a competitive profile, most recruiters will be happy to connect with you and keep an eye out for suitable roles and answer any questions you might have about a role so you can prepare better for an interview.
What Companies Can You Work for in Web3?
Most people are familiar with established big brands in web3 such as Coinbase, OKX, Binance, Solana, and Ripple, but these aren’t the only companies you can work for. There are currently thousands of web3 companies worldwide, many of them startups developing technology that could become everyday tools in the future. No matter your background or skill set, you will likely find a web3 job opportunity in one of these types of companies:
Web3 Startups / Blockchain Projects
Just as the invention of smartphones led to the creation of thousands of new apps, a similar trend is occurring in web3. Companies are developing innovative products that leverage blockchain technology. Some focus on fintech solutions, others on blockchain hardware, web3 gaming, or NFTs.
Cryptocurrency Exchanges
As cryptocurrency trading grows globally, centralized exchanges are expanding rapidly. They often need talent in marketing, PR, cybersecurity, market analysis, web design, and more to help their businesses grow on a global scale.
Research & Development Teams
Blockchain technology has countless potential applications, many of which are still unexplored. R&D teams are actively researching these possibilities, and skilled researchers are always in demand.
Venture Capital Firms
Venture capital firms look for projects with high growth potential and invest in them early for significant profits. They need web3 talent to analyze markets, identify promising projects, and support the startups they invest in.
Traditional Companies Expanding into Web3
Global brands like Meta, Nike, Microsoft, and Visa are entering the web3 space and expanding their teams. This trend is set to continue, leading to more web3 job openings at traditional companies.
Web3 Career Paths for Tech Background
Blockchain / Smart Contract / Dapp Developer
These developers focus on the blockchain's architecture, consensus algorithms, and smart contracts. Their work involves creating and managing the blockchain's infrastructure, ensuring its security and efficiency, and developing decentralized applications (dApps).
Career Path: Senior Developer, Technical Lead, Head of Engineering, CTO
Key Skills:
- Strong proficiency in programming languages (e.g., Solidity, Rust, Go, JavaScript, Python, etc.)
- Deep knowledge of blockchain systems and concepts
- Familiarity with cryptography and data security principles
Front End Engineer
These developers focus on the user side of things, such as developing websites, apps, and interfaces that allow users to access the blockchain seamlessly.
Career Path: Senior Developer, Technical Lead, Usually pivots to full stack engineer for better advancement
Key Skills:
- Strong proficiency in programming languages (e.g., JavaScript, HTML, CSS)
- Knowledge of blockchain systems and concepts
- Familiarity with cryptography and data security principles
Data Analyst
Usually focuses on interpreting and utilizing data generated from blockchain networks and decentralized applications. Their work involves analyzing blockchain transaction data, monitoring network activity, and providing insights to optimize blockchain operations and inform business decisions.
Career Path: Senior Data Analyst, Data Scientist, Head of Data Analytics, Chief Data Officer (CDO)
Key Skills:
- Proficiency in data analysis tools and programming languages (e.g., Python, R, SQL)
- Understanding of blockchain technology and its data structures
- Ability to analyze large datasets and extract actionable insights
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of cryptography and data security principles
Security Specialist
Blockchain security specialists are responsible for identifying and mitigating security risks within blockchain networks. They conduct security audits, develop security protocols, and respond to security incidents.
Career Path: Security Analyst, Senior Security Specialist, Lead Security Engineer, CSO
Key Skills:
- Strong understanding of blockchain security principles
- Experience with security auditing tools and techniques
- Knowledge of cybersecurity threats and countermeasures
- Ability to develop and implement security policies and procedures
Web3 Career Paths for Business and Finance Background
For individuals with a background in business or finance, the Web3 industry offers several exciting career opportunities. Here are some prominent paths:
Blockchain Consultant
Blockchain consultants guide businesses in implementing and integrating blockchain technology, identifying suitable use cases, and developing strategies for leveraging this technology.
Career Path: Junior Consultant, Senior Consultant, Lead Consultant, Director of Consulting
Key Skills:
- Broad understanding of blockchain technology and its applications
- Excellent communication and consulting skills
- Ability to analyze business processes and identify areas where blockchain can add value
- Familiarity with regulatory and legal considerations in blockchain implementations
Decentralized Finance (DeFi) Specialist
DeFi specialists focus on decentralized financial applications, working on protocols that allow for decentralized lending, borrowing, and trading.
Career Path: DeFi Analyst, DeFi Project Manager, DeFi Lead
Key Skills:
- Strong understanding of financial markets and instruments
- Knowledge of DeFi protocols and their operations
- Risk assessment and management skills
- Ability to analyze and interpret financial data within the DeFi space
Business Development Manager
Business development managers identify and pursue new business opportunities, build partnerships, and drive strategic growth in the Web3 space.
Career Path: Business Development Representative, Business Development Manager, Senior Business Development Manager, Director of Business Development
Key Skills:
- Strong business acumen and negotiation skills
- Ability to identify and pursue new business opportunities
- Knowledge of blockchain technology and its potential applications
- Understanding of market trends and competitive landscape
Financial Analyst
Financial analysts in the Web3 industry analyze blockchain-related financial data, evaluate investment opportunities, and provide insights to support financial decisions.
Career Path: Junior Financial Analyst, Senior Financial Analyst, Lead Financial Analyst, Chief Financial Officer (CFO)
Key Skills:
- Proficiency in financial analysis and modeling
- Understanding of blockchain technology and cryptocurrency markets
- Ability to analyze large datasets and extract actionable insights
- Familiarity with financial regulations and compliance in the blockchain space
Compliance Officer
Compliance officers ensure that blockchain projects and businesses adhere to relevant laws and regulations, focusing on preventing fraud, money laundering, and other illicit activities.
Career Path: Compliance Analyst, Compliance Manager, Senior Compliance Manager, Chief Compliance Officer (CCO)
Key Skills:
- Strong understanding of regulatory frameworks and compliance requirements
- Ability to design and implement compliance programs
- Knowledge of anti-money laundering (AML) and know-your-customer (KYC) procedures
- Excellent analytical and problem-solving skills
Product Manager
Product managers oversee the development and launch of blockchain-based products, ensuring they meet market needs and business objectives.
Career Path: Product Manager, Senior Product Manager, Lead Product Manager, Head of Product
Key Skills:
- Strong understanding of product development lifecycle
- Ability to define product vision and strategy
- Knowledge of blockchain technology and its applications
- Excellent project management and leadership skills
Web3 Career Paths for Marketing Specialists
Marketing Manager
Web3 marketing managers develop strategies to promote blockchain projects and decentralized applications (dApps). They focus on reaching target audiences effectively and enhancing brand awareness.
Career Path: Marketing Specialist, Marketing Manager, Senior Marketing Manager, Director of Marketing
Key Skills:
- Strong understanding of blockchain technology and Web3 concepts
- Proficiency in digital marketing strategies, including social media, content marketing, and SEO
- Ability to create and manage marketing campaigns tailored to the blockchain space
- Experience with data analysis tools to track and optimize campaign performance
Community Manager
Community managers build and nurture online communities around blockchain projects. They engage with users, provide support, and foster loyalty and trust within the community.
Career Path: Community Coordinator, Community Manager, Senior Community Manager, Head of Community
Key Skills:
- Excellent communication and interpersonal skills
- Proficiency in community engagement and moderation
- Ability to create and execute community growth strategies
- Knowledge of blockchain and Web3 concepts
- Familiarity with social media platforms and community management tools
Content Creator / Strategist
Content creators and strategists develop engaging content to educate and inform audiences about blockchain technology and Web3 projects. They produce blog posts, videos, social media content, and other materials.
Career Path: Content Writer, Content Strategist, Senior Content Strategist, Content Director
Key Skills:
- Strong writing and storytelling abilities
- Knowledge of blockchain technology and its applications
- Experience with various content formats, including video, blog posts, and social media
- Ability to create content that resonates with both technical and non-technical audiences
- SEO knowledge to optimize content for search engines
Social Media Manager
Social media managers promote Web3 projects on social platforms, engage with followers, and manage the brand’s online presence. They develop and implement social media strategies to drive engagement and growth.
Career Path: Social Media Coordinator, Social Media Manager, Senior Social Media Manager, Head of Social Media
Key Skills:
- Excellent communication and marketing skills
- Proficiency in social media platforms and analytics tools
- Ability to develop engaging content and strategies
- Knowledge of blockchain and Web3 concepts
- Experience with community management and user engagement
Public Relations Specialist
Public relations specialists manage the public image of blockchain projects and companies. They handle media relations, write press releases, and coordinate PR campaigns to build a positive reputation.
Career Path: PR Coordinator, PR Specialist, Senior PR Specialist, PR Director
Key Skills:
- Strong communication and writing skills
- Experience in media relations and press release writing
- Ability to develop and execute PR strategies
- Knowledge of the blockchain industry and its key players
- Crisis management skills
Growth Hacker
Growth hackers focus on rapidly growing the user base and engagement for blockchain projects. They use creative and unconventional marketing techniques to achieve significant growth.
Career Path: Growth Marketer, Senior Growth Marketer, Growth Lead, Head of Growth
Key Skills:
- Innovative thinking and problem-solving abilities
- Proficiency in data analysis and marketing automation tools
- Ability to design and implement growth experiments
- Knowledge of blockchain technology and user acquisition strategies
- Experience with A/B testing and conversion rate optimization
Web3 Career Paths for Design and Animation Background
UX/UI Designer
UX/UI Designers in the Web3 space focus on creating intuitive and engaging user experiences for decentralized applications (dApps) and blockchain platforms. They ensure that users can interact with complex blockchain technologies seamlessly.
Career Path: Junior UX/UI Designer, Senior UX/UI Designer, Lead UX/UI Designer, Head of Design
Key Skills:
- Proficiency in design tools like Sketch, Figma, Adobe XD, and InVision
- Strong understanding of user-centered design principles and methodologies
- Experience with creating wireframes, prototypes, and user flows
- Knowledge of blockchain technology and how it impacts user interactions
- Ability to conduct user research and usability testing to inform design decisions
Multimedia Designer
Multimedia Designers in the Web3 space create visual content, including graphics, videos, and animations, to communicate complex blockchain concepts and promote decentralized applications.
Career Path: Junior Multimedia Designer, Senior Multimedia Designer, Lead Multimedia Designer, Creative Director
Key Skills:
- Proficiency in multimedia design tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Strong understanding of visual storytelling and animation principles
- Ability to create engaging content for various platforms, including social media, websites, and dApps
- Knowledge of blockchain technology and its visual communication requirements
- Experience with video production and editing
Animator
Animators in the Web3 industry develop animated content that helps explain and promote blockchain technologies and decentralized applications. They create animations for educational purposes, marketing campaigns, and user interfaces.
Career Path: Junior Animator, Senior Animator, Lead Animator, Head of Animation
Key Skills:
- Proficiency in animation software like Adobe After Effects, Blender, and Toon Boom
- Strong understanding of animation principles and techniques
- Ability to create compelling animations that simplify complex concepts
- Knowledge of blockchain technology and how to visually represent it
- Experience with 2D and 3D animation
Conclusion
Breaking into the web3 industry isn’t too difficult, as long as you have the right skill sets and are willing to learn the ins and outs of the industry. Keep in mind that while there are many jobs that pay well in the web3 space right now, the industry is still quite competitive and employers do set high expectations for their teams. If you are confident about working in a fast-paced and competitive environment, then a web3 career path is certainly one that will suit you.
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About Hyphen Connect
Hyphen Connect is a recruitment and staffing consultant focused on helping AI and web3 businesses find the best talent and build the best team. When we are not too busy helping companies hunt down the world’s best talents, we love to share tips on recruitment, staffing, and career advancement.